As a Multidisciplinary artist, my artworks range from fine art, logo and graphic design. Extending to music and sound. Showcases include, Marina Walk Singapore, Esplanade, and most recently, the Known & Unknown Exhibition, at Salmagundi Art Club, New York City.

+ A Member of Salmagundi Art Club New York (est. 1871)

Salmagundi Club is a historic nonprofit arts institution, during this internship I support brand-aligned initiatives that bridge creative execution with strategic planning. My Work spans cross-functional responsibilities in arts administration, marketing and communications, live event and curatorial project support.

I contribute to the development and delivery of campaigns that promote exhibitions and public programs, assist in crafting communications across digital and print platforms, and help manage artist engagement and community outreach efforts on social media. I also support event and front office relations, helping coordinate logistics for events, set up for upcoming exhibitions, and the monthly rotating shows within the club’s gallery calendar.

This hands-on experience directly complements my Bachelor's of Business Administration in Strategic Design & Management from Parsons School of Design, where I specialize in brand strategy, creative direction, and systems thinking for the arts, fashion, culture and other design-forward organizations. I apply and extend that learning here; developing skills in visual storytelling, audience-centered campaign planning, and creative operations within a unique heritage arts context.

Through this role, I strengthen my qualifications for future roles in creative brand strategy and development, junior art direction, and cultural marketing—with a unique fluency in both business and fine arts environments on a diverse cultural and global scale.

Saints Studio is a start-up company that is launching a new Village Cafe x S.T.E.A.M.* learning based Studio and retail space in Ontario, Canada. My role was to consult and think creatively while assisting in executing the launch of the retail space including the design of retail interior & signage, logo and promotional material, brand identity formulation, end to end e-commerce and booking service web design, and understanding of the customer base in Ontario to break barriers of entry and launch this company into a new global market.

*STEAM Learning– is an integrative educational approach that combines the subjects of Science, Technology, Engineering, The Arts, & Mathematics to help develop critical thinking, collaboration, and problem-solving skills.

MEMBERS ONLY, founded by Herb Goldsmith in 1975, birthed the iconic 80s racer jackets. I assisted the creative director, social and general teams in developing & executing marketing campaigns & branding strategies, generating social media content & campaigns, and sourcing, decor and design for the new retail lounge launch while supporting a range of diverse creative design initiatives at Members Only.

Paris Fashion Week showroom assistant, dressing and styling, assistance with back-end buying week presentation logistics for Alessandra Rich.

IN GOOD COMPANY is a Singaporean fashion label that creates modular wardrobes for women and men. I worked on social media KOL seeding with influencers, campaign development, copywriting, & writing journalistic articles for the brand’s Discover blog page. Alongside, social media marketing, retail and stock taking, and showroom experience.

Assisted designer Julian Medina, for brand Dionysus that creates haute couture garments and leather. Roles included dressing models, showroom assistance and logistics.

SINGALA III is a fundraiser in support of St. Joseph’s Institution International’s (Singapore) scholarship program to enable an education for students from disadvantaged backgrounds in surrounding ASEAN countries to afford an education. I created an artwork to auction at this fundraiser for this scholarship program of which contributed $23,000 (starting bid, $480).